What is a recurring (or scheduled) WhatsApp broadcast?
A recurring WhatsApp broadcast is a campaign you set up once and that is sent again and again on a schedule: every Wednesday, the 5th of each month, every two weeks, or only until a certain date. Instead of uploading a list and sending manually each time, you set a template, an audience and a schedule — and the system sends from your business number. That is the main difference from a one-time broadcast, which is meant for a single message, and from manual broadcasting, which needs someone to remember.
How to set up a recurring broadcast in Gambot
Create a new campaign, choose an approved WhatsApp template and an audience (Excel, lists or contacts), and set the trigger to "Scheduled". Set the first send time and the type of repeat: weekly (on the days you choose, at a fixed time), monthly (a fixed day of the month) or an interval of days, weeks and months. You can decide when the campaign ends — on a specific date or after a number of runs. After every send you receive a summary email with the results.
Shabbat and holidays — how not to send on the wrong day
An Israeli business has to think about Shabbat and holidays. For a recurring campaign you can turn on Shabbat and Israeli holiday handling: if a send lands on Shabbat or a holiday, the system can skip it, move it to the free day before, or push it to the free day after. That way a 5th-of-the-month reminder is not sent on a day when your customers are away.
Example: a butcher sending weekend deals every Wednesday
A butcher builds one template with a picture of the week's deal and an "Order on WhatsApp" button. They set a scheduled campaign that repeats every Wednesday at 10:00 to the list of customers who agreed to receive messages. Each week they update the offer text, and at the set time the message goes out by itself. When Wednesday falls on a holiday, the "move to the free day before" setting makes sure it arrives on Tuesday.
Example: an accountant sending a reminder on the 5th of every month
An accountant sets a monthly campaign on the 5th: "Hi, it is time to send your accounting documents and payroll hours". The message has a button that leads to sending the documents, and at the end of every month the summary email shows who received it and who clicked. Instead of sending manually to every client each month, the system does it by itself and all clients get the reminder on the same day.
Golden rules for recurring broadcasts without hurting your number's quality
1) Send only to people who agreed to receive messages and make opting out easy. 2) Start at a low frequency (weekly or monthly) and raise it only if the reports show engagement. 3) Segment into lists so each recipient gets relevant content. 4) Refresh the content — the same message repeated again and again creates opt-outs. 5) Follow the number's quality rating and the results report after each send.
Recurring broadcast, one-time broadcast or a broadcasting system?
If you send a single message — for example an invitation to a WhatsApp group or a one-off sale — you do not need a system: there is a one-time broadcast service with no number and no Meta verification. If you broadcast regularly you get real value from a broadcasting system with your own business number, saved templates, repeating schedules and reports — which is what this page describes. If you also want a bot, CRM and a team of agents on the same number, you can run everything in Gambot in one place.