REST API + MCP · WhatsApp Business API

WhatsApp Automation API

Create WhatsApp auto-replies, menu bots and template-button flows from your code or an AI agent — and combine them with campaigns, scheduling and CRM.

Create free account →Read the API docs
Keyword auto-replyMenu botsTemplate buttonsCRM triggers

Automations you can create

🔑

Keyword auto-reply

Reply automatically when a message matches keywords — POST /bots/keyword-reply.

🔘

Template-button reply

Respond to a template’s quick-reply buttons — POST /bots/template-button-reply.

📋

Menu bot

An opening template plus numbered options that route the conversation — POST /bots/menu.

⚙️

Full bot flows

Manage advanced multi-step flows — GET/POST /bots, /bots/{id}/status.

Create a keyword auto-reply

Base URL: https://api.gambot.co.il/api/v1.

POST https://api.gambot.co.il/api/v1/bots/keyword-reply
Authorization: Bearer gmbt_your_token

{
  "name": "Pricing keyword",
  "keywords": ["price", "pricing", "cost"],
  "replyTemplateName": "pricing_info_0626"
}

Automation, end to end

  • Trigger campaigns and scheduled sends alongside automations for full lifecycle messaging.
  • Update contact tags, status and category from your logic to segment future broadcasts.
  • Escalate to a human: flag conversations by owner, status or SLA when a person is needed.
  • Do it in natural language via the WhatsApp MCP server, or in code via REST.

With an AI agent (MCP)

You Create a keyword auto-reply that answers “price” with the pricing template.

You Set up a menu bot: 1) Sales, 2) Support, 3) Billing.

You Pause the after-hours auto-reply bot.

Automate WhatsApp

Create a free account, connect WhatsApp, and build your first automation via API or MCP.

Create free account →WhatsApp MCP setup

Frequently asked questions

What WhatsApp automations can I create via API?

Keyword auto-replies (POST /bots/keyword-reply), template-button replies (POST /bots/template-button-reply), menu bots (POST /bots/menu), and advanced multi-step bot flows (GET/POST /bots).

Can I enable/disable a bot programmatically?

Yes — use POST /bots/{id}/status to change a bot’s status.

Can an AI agent build automations for me?

Yes. Through the Gambot MCP server, an agent can create keyword auto-replies, menu bots and template-button flows in natural language.

Is this the official WhatsApp API?

Yes — Gambot runs on the authorized WhatsApp Business (Cloud) API as an official Meta Business Solution Provider.